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Social Business for the CEO
How do you talk with CEOs about social media? Speak the language of social business. A new book by Dion Hinchcliffe and Peter Kim, Social Business by Design: Transformative Social Business Strategies...
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The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter
Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today’s market-moving, stop-what-you’re-doing-and-pay-attention announcement about the launch of Facebook...
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The CMO’s Guide to Facebook Graph Search
Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO’s Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang,...
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“It’s the Only Way to Go”: Ekaterina Walter on Influencer Advocacy and...
The Beyhive rallies around Beyoncé. The Mouse Fans flock to Disney. Raider Nation venerates the Oakland Raiders. They are known as super fans — the passionate followers who will go out of their way to...
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